OEM Solutions

Manufacturers and dealers must work together but have distinct interests and needs. With over 15 years experience working with 24 OEMs and over 15,000 dealers, Cobalt is the only automotive marketing services vendor with the experience, product and service portfolio required to successfully align digital marketing execution from the brand strategy into the dealership. Our goal is simply to reduce the total marketing expense required for you to sell a car, improving both your, and your dealer network's profitability.

Technology alone is not sufficient to achieve high productivity across a dealer network. Cobalt absolutely offers the industry's most comprehensive suite of digital marketing services for dealers and dealer associations. What differentiates us are the advanced services we couple with those solutions that assist OEMs, OEM agencies and dealers in managing digital marketing execution.

Cobalt's highly qualified and experienced teams consist of client account managers, designers, developers, researchers, and trainers dedicated solely to the success of your program. The industry's largest personalized dealer care and support service organization ensures that every Cobalt partner program is fine-tuned efficiently, effectively and continuously.

Cobalt's award-winning partner programs include:
  • Manufacturer Programs that include fully integrated digital solutions
  • Manufacturer Services to improve dealership execution and optimize program ROI

No company is more qualified to serve your dealer network with innovative solutions and consistent support from people familiar with your program and its unique requirements.