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PROCARE INSIDER |
Prepare Your Website for Year-End Consumer Demand
The end of the year is closing in and there is a lot to do to prepare for the year-end sales season. With 84%1 of consumers looking for automotive sales and service information online, you need to update your website and online strategy so you get noticed and can compete. Your ProCare team can assist with year-end updates including:
- Highlighting OEM incentives for the remaining 2009 models
- Assisting with the creation of new model "pre-order" strategies
- Ensuring content on your website is coordinated with new model launch media events
- Updating new model vehicle images using OEM ad planners
- Marketing your Fall Car Care specials or Winterization Packages
- Integrating new model introductions into your Search Engine Optimization strategies
Don’t miss out on additional business. Reach out to your Account Advocate to receive your ProCare team’s recommendations and assistance with year-end updates that can increase your website performance and help boost your bottom line with a bang.
Don’t have ProCare?
Call
1-888-450-7550
1Source: J.D. Power and Associates 2008 New Autoshopper.com Study
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Are You Good on the Phone?
by Jon Quade
Performance Improvement Consultant
Cobalt
Ten years ago, most automotive experts predicted the telephone was on its way out as a business tool, and with the popularity of the Internet trending dramatically upward, dealers largely believed them. I remember speaking at the NADA® convention in Orlando around that time and was unpleasantly surprised that the biggest crowds of dealers were attending workshops about ‘How to Sell Cars on the Internet,’ and not my incoming sales call meeting.
Isn’t retribution sweet? Today, our vast telephone opportunities stem not only from organic incoming sales call prospects, but also from Internet clients who either emailed the dealership or visited a website before calling. After all, over 80% of them research online before they shop! Knowing how to handle those clients when they call is critical to achieving our ultimate goal: getting them to visit the dealership.
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Dealix offers Quality Pledge™ on its Leads
Last month, Dealix, a division of Cobalt and the leading provider of automotive customer leads for new and used cars, became the first automotive marketing company to back every one of its new and used-car sales leads with a quality pledge. With the new Quality Pledge™ with Hassle Free Lead Return™, Dealix will only charge its customers for leads that meet a specific set of criteria to turn into actual sales.
"The Dealix program is unique in the market," said Kim Clouse, CEO of I Auto Consultants, an automotive training and consulting firm. "The program is dealer-focused and quality-driven, which should enable Dealix customers to have greater confidence in their lead supply. That, coupled with the time factor saved, will allow dealership staff to focus more on their sales process, which will create more sales and increase return on investment."
With Hassle Free Lead Return, dealers are encouraged to identify and return any lead that fails one of the Quality Pledge criteria within seven days of receiving the lead.
Read More
Learn more about the Quality Pledge
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Want to Learn More About Cobalt?
Check out Cobalt's new blog to learn more about what Cobalt and its employees are up to. Click here to go to the Digital Mileage blog.
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