Service Packages
ProCare
- Adds an assigned Account Advocate, SEO, continuous consultation and detailed report review.
Digital Marketing Specialists
- Adds full team of digital marketing specialists dedicated to your business goals (based on Cobalt solutions chosen).
An assigned Account Advocate and team of experts boost your website and digital marketing results.
Over 80% of consumers shop for vehicles and service online, yet less than one out of five dealers consistently maintain their online presence. With ProCare, you have unprecedented access to teams of experts skilled specifically in digital automotive marketing. These Account Advocates and specialists are dedicated to maintaining your websites and online strategy to help you beat the competition and stay top-of-mind with local consumers.
ProCare is unlike any other dealer service in the industry because your Digital Marketing Team:
- Keeps websites current and updated
- Increases the ability to be found by top search engines via SEO best practices
- Moves offline advertising online, keeping specials and promotions fresh
- Reviews metrics monthly and adjusts to improve digital marketing strategy
- Reduces the number of vendors needed to manage various elements of your marketing & advertising
What is ProCare and what do you get?
With ProCare, you work with an Account Advocate who has deep experience in automotive and online marketing strategies. As you enhance your digital marketing to include paid search, display advertising, and Owner Marketing, your Account Advocate coordinates with an expanded team of digital specialists that manage these solutions. Your Account Advocate is focused on constantly fine-tuning your strategy and media spend to produce the best, most measurable marketing results.
Your business requires your absolute focus on closing sales and service. Let ProCare deliver for you through:
Simple, Visual, Monthly Reporting
Know at-a-glance if your online strategy is working. |
- Marketing Alignment: Ensures your website supports your goals and objectives, provides a monthly metric review with strategy recommendations and provides the synchronization of your online and offline advertising.
- Search Engine Optimization: Increases your ability to be found via search engines such as Google, Yahoo!, and MSN Live, increasing your Web traffic.
- Website Performance Optimization: Drives visitor engagement, increasing your leads and conversion rates.
- Premium Access: Provides exclusive access to Cobalt's website content libraries, and first-tier exposure to new website features and designs as they're introduced.
Measurable Performance Results You Can See - ProCare delivers.
- Twice as many email and phone leads per month
- 128% average monthly increase in organic, SEO search website referrals
- 56% average monthly increase in website visits
- 77% average monthly increase in inventory searches
Still need more proof?
Here is what one dealer has to say about their success with ProCare.
Contact Cobalt today to engage the personal attention and service you need to achieve digital marketing success.
Get Started or Call 1-888-450-7550
